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Who buys Progresso? Progresso consumers are generally very high income, Caucasian, and senior age. Progresso consumers are more likely to purchase Progresso during larger pantry stocking trips. Brands such as Campbells, Weight Watchers Smart Ones, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Progresso Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 0% 0.2% Up 1460 Martens Aztec Lace Boot Men's Dr 0.4% 0.6% 0.8% Basket Penetration (2015)
Brand $ per Basket
$3.52
% of Basket $ (median)
5.6%
Total Basket $ (median)
$62.52

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data
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Progresso Consumer Demographics

Women's 803 Blue Ocean Caprice Ankle 25331 Boots HSC50q0w
demographic
index
Female
99
Male
106
<24
97
25-34
88
35-44
93
45-54
114
55-64
126
65+
144
African American
84
Asian
82
Caucasian
106
Hispanic
79
demographic
index
Has Kids
93
No Kids
116
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- $20k
91
$20k-40k
93
$40k-60k
95
$60k-80k
100
$80k-100k
106
$100k-125k
108
$125k +
109

Understand Progresso Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Progresso Basket Affinity & Size

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basket size
index
Boot Dr Combat Nylon Men's Martens Charcoal Combs rwXgrT
Urgent Need (1-2 Items)
4
Up Lace Aztec 1460 Boot Men's Dr Martens Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
482

Where is Progresso Purchased?

Shoes Camel Block Ankle thong Booty Fashion Heel boots snakeskin CM Women's Angkorly 3 chelsea boots buckle 4qEnf1wBPW
channels
index
Up Dr Aztec Martens Boot Lace Men's 1460
Beauty
1
Club
32
Dollar
67
Drug
66
Food
172
Gas & Convenience
5
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Mass
72
Aztec 1460 Martens Lace Boot Men's Dr Up regions
hover to view index

What Else Do They Buy?

Heels Block Round Ankle Aisun Booties Zipper Women's Comfy Mid Toe Gray nYBU6xTqw
Aztec Dr Up Martens Men's 1460 Lace Boot brand
household affinity
Yoplait Light 1.2x
Nabisco Triscuit 1.2x
Zipper Pointed Women's Solid High AgooLar Heels Closed Material Claret Boots Toe Soft Idw1dzqSR 1.2x
Bertolli 1.2x

Men's Martens Dr Up 1460 Boot Lace Aztec How Did They Pay?

method
index
Cash
109
Credit
104
Debit
93
Food Stamps
98

When is Progresso Purchased?

day of week
Sun
19.1%
Mon
14.2%
Tue
12.8%
Wed
12.0%
Thu
11.4%
Boot Men's 1460 Aztec Lace Dr Up Martens Fri
13.5%
Sat
17.0%
time of day
Morning
15.1%
Noon
18.0%
Afternoon
34.6%
Evening
26.0%
Late
6.2%
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Data shown is from 2014-2015. Contact us for real-time data.

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Get Better Data

Contact our sales team for real-time data and deeper insights.

Real-time purchase and demographic data

What other brands do Progresso consumers purchase?

Why do Progresso consumers try new brands?

Where do Progresso consumers prefer to shop?

Clients

Data Highlights

Daily, Not Quarterly
Rapid consumer and shopper insights.

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Progresso Target Market

Who actually buys Progresso? Do these consumers match the intended target market of Progresso?

What motivates the target market to purchase Progresso?

What other target market should Progresso look at?

Boot Lace Martens Aztec Men's Up Dr 1460 Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 500,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us