Boots Caprice Boots Boots Black Women's Black Caprice Black Women's Caprice Caprice Women's Women's 0xwS4B Boots Caprice Boots Boots Black Women's Black Caprice Black Women's Caprice Caprice Women's Women's 0xwS4B Boots Caprice Boots Boots Black Women's Black Caprice Black Women's Caprice Caprice Women's Women's 0xwS4B Boots Caprice Boots Boots Black Women's Black Caprice Black Women's Caprice Caprice Women's Women's 0xwS4B Boots Caprice Boots Boots Black Women's Black Caprice Black Women's Caprice Caprice Women's Women's 0xwS4B Boots Caprice Boots Boots Black Women's Black Caprice Black Women's Caprice Caprice Women's Women's 0xwS4B

Boots Caprice Boots Boots Black Women's Black Caprice Black Women's Caprice Caprice Women's Women's 0xwS4B

Who buys Progresso? Progresso consumers are generally very high income, Caucasian, and senior age. Progresso consumers are more likely to purchase Progresso during larger pantry stocking trips. Brands such as Campbells, Weight Watchers Smart Ones, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Progresso Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 0% 0.2% Women's Caprice Women's Caprice Women's Women's Black Caprice Boots Caprice Black Boots Black Boots 0.4% 0.6% 0.8% Basket Penetration (2015)
Brand $ per Basket
$3.52
% of Basket $ (median)
5.6%
Total Basket $ (median)
$62.52

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data
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Progresso Consumer Demographics

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demographic
index
Female
99
Male
106
<24
97
25-34
88
35-44
93
45-54
114
55-64
126
65+
144
African American
84
Asian
82
Caucasian
106
Hispanic
79
demographic
index
Has Kids
93
No Kids
116
Black Women's Women's Black Women's Caprice Caprice Women's Boots Boots Boots Caprice Black Caprice
Luxe Women's Australia Boot Pistol Collective Sand 6qnnwdU1E
- $20k
91
$20k-40k
93
$40k-60k
95
$60k-80k
100
$80k-100k
106
$100k-125k
108
$125k +
109
No College
91
College
100
Adv. Degree
109

Understand Progresso Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Progresso Basket Affinity & Size

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basket size
index
Brown Tan Leather 69 Knee Womens Unbranded High Faux C1718 Pu Boots O811zq
Urgent Need (1-2 Items)
4
Black Black Caprice Boots Caprice Women's Caprice Women's Black Boots Women's Boots Women's Caprice Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
482

Where is Progresso Purchased?

Shoes Camel Block Ankle thong Booty Fashion Heel boots snakeskin CM Women's Angkorly 3 chelsea boots buckle 4qEnf1wBPW
channels
index
Women's Women's Caprice Boots Women's Boots Caprice Women's Caprice Boots Black Caprice Black Black
Beauty
1
Club
32
Dollar
67
Drug
66
Food
172
Gas & Convenience
5
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Mass
72
Caprice Caprice Black Caprice Women's Black Boots Women's Boots Boots Women's Caprice Black Women's regions
hover to view index

What Else Do They Buy?

Heels Block Round Ankle Aisun Booties Zipper Women's Comfy Mid Toe Gray nYBU6xTqw
Women's Women's Black Boots Caprice Caprice Women's Black Boots Caprice Black Caprice Boots Women's brand
household affinity
Yoplait Light 1.2x
Nabisco Triscuit 1.2x
Zipper Pointed Women's Solid High AgooLar Heels Closed Material Claret Boots Toe Soft Idw1dzqSR 1.2x
Bertolli 1.2x

Black Caprice Boots Boots Black Women's Black Women's Caprice Boots Women's Women's Caprice Caprice How Did They Pay?

method
index
Cash
109
Credit
104
Debit
93
Food Stamps
98

When is Progresso Purchased?

day of week
Sun
19.1%
Mon
14.2%
Tue
12.8%
Wed
12.0%
Thu
11.4%
Boots Women's Caprice Women's Caprice Women's Black Boots Caprice Caprice Black Women's Black Boots Fri
13.5%
Sat
17.0%
time of day
Morning
15.1%
Noon
18.0%
Afternoon
34.6%
Evening
26.0%
Late
6.2%
Boots Black Women's Boots Caprice Women's Women's Women's Boots Caprice Caprice Caprice Black Black

Data shown is from 2014-2015. Contact us for real-time data.

Women's Boots Black Boots Caprice Caprice Women's Boots Women's Caprice Women's Black Caprice Black

Get Better Data

Contact our sales team for real-time data and deeper insights.

Real-time purchase and demographic data

What other brands do Progresso consumers purchase?

Why do Progresso consumers try new brands?

Where do Progresso consumers prefer to shop?

Clients

Data Highlights

Daily, Not Quarterly
Rapid consumer and shopper insights.

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Progresso Target Market

Who actually buys Progresso? Do these consumers match the intended target market of Progresso?

What motivates the target market to purchase Progresso?

What other target market should Progresso look at?

Caprice Women's Black Black Caprice Women's Women's Boots Black Caprice Boots Boots Caprice Women's Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 500,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us