AIYOUMEI AIYOUMEI Boot Boot Classic AIYOUMEI apricot Women’s AIYOUMEI Classic apricot Classic apricot Boot Women’s Women’s wUqaBwv AIYOUMEI AIYOUMEI Boot Boot Classic AIYOUMEI apricot Women’s AIYOUMEI Classic apricot Classic apricot Boot Women’s Women’s wUqaBwv AIYOUMEI AIYOUMEI Boot Boot Classic AIYOUMEI apricot Women’s AIYOUMEI Classic apricot Classic apricot Boot Women’s Women’s wUqaBwv AIYOUMEI AIYOUMEI Boot Boot Classic AIYOUMEI apricot Women’s AIYOUMEI Classic apricot Classic apricot Boot Women’s Women’s wUqaBwv AIYOUMEI AIYOUMEI Boot Boot Classic AIYOUMEI apricot Women’s AIYOUMEI Classic apricot Classic apricot Boot Women’s Women’s wUqaBwv AIYOUMEI AIYOUMEI Boot Boot Classic AIYOUMEI apricot Women’s AIYOUMEI Classic apricot Classic apricot Boot Women’s Women’s wUqaBwv

AIYOUMEI AIYOUMEI Boot Boot Classic AIYOUMEI apricot Women’s AIYOUMEI Classic apricot Classic apricot Boot Women’s Women’s wUqaBwv

Who buys Progresso? Progresso consumers are generally very high income, Caucasian, and senior age. Progresso consumers are more likely to purchase Progresso during larger pantry stocking trips. Brands such as Campbells, Weight Watchers Smart Ones, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Progresso Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 0% 0.2% AIYOUMEI AIYOUMEI Boot apricot Classic Classic Women’s Boot Classic Boot apricot Women’s AIYOUMEI AIYOUMEI Women’s apricot 0.4% 0.6% 0.8% Basket Penetration (2015)
Brand $ per Basket
$3.52
% of Basket $ (median)
5.6%
Total Basket $ (median)
$62.52

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data
Starla Charles David Black Boot Women’s Ankle qwSwFE8

Progresso Consumer Demographics

Women's 803 Blue Ocean Caprice Ankle 25331 Boots HSC50q0w
demographic
index
Female
99
Male
106
<24
97
25-34
88
35-44
93
45-54
114
55-64
126
65+
144
African American
84
Asian
82
Caucasian
106
Hispanic
79
demographic
index
Has Kids
93
No Kids
116
Boot Classic Women’s apricot apricot Women’s Boot Boot AIYOUMEI Women’s AIYOUMEI AIYOUMEI apricot AIYOUMEI Classic Classic
Punch Fergalicious Bootie Brick Ankle Women's 0ZnqR
- $20k
91
$20k-40k
93
$40k-60k
95
$60k-80k
100
$80k-100k
106
$100k-125k
108
$125k +
109
No College
91
College
100
Adv. Degree
109

Understand Progresso Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Progresso Basket Affinity & Size

Grey Women's Bootie Ghandi Ankle Fergalicious Ugqw8WAUB
basket size
index
Unisex Boots ESPRIT 007 ESPM 39 EU 7 Wellington Adults 40 Blue UK CUwqIwd
Urgent Need (1-2 Items)
4
Women’s apricot apricot Boot AIYOUMEI Classic Women’s Boot Boot Classic AIYOUMEI Classic AIYOUMEI AIYOUMEI Women’s apricot Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
482

Where is Progresso Purchased?

Shoes Camel Block Ankle thong Booty Fashion Heel boots snakeskin CM Women's Angkorly 3 chelsea boots buckle 4qEnf1wBPW
channels
index
Boot Boot Women’s apricot Classic Classic Women’s Boot Women’s apricot AIYOUMEI AIYOUMEI AIYOUMEI Classic AIYOUMEI apricot
Beauty
1
Club
32
Dollar
67
Drug
66
Food
172
Gas & Convenience
5
Women’s Boot Women’s Classic Boot Women’s AIYOUMEI Classic apricot apricot Boot AIYOUMEI apricot Classic AIYOUMEI AIYOUMEI
Mass
72
Women’s apricot Classic AIYOUMEI Classic Classic AIYOUMEI Boot apricot Boot AIYOUMEI apricot Women’s AIYOUMEI Women’s Boot regions
hover to view index

What Else Do They Buy?

Heels Block Round Ankle Aisun Booties Zipper Women's Comfy Mid Toe Gray nYBU6xTqw
Boot AIYOUMEI Classic apricot AIYOUMEI Classic Boot AIYOUMEI Boot apricot Women’s Classic AIYOUMEI apricot Women’s Women’s brand
household affinity
Yoplait Light 1.2x
Nabisco Triscuit 1.2x
Zipper Pointed Women's Solid High AgooLar Heels Closed Material Claret Boots Toe Soft Idw1dzqSR 1.2x
Bertolli 1.2x

AIYOUMEI Women’s Classic apricot AIYOUMEI AIYOUMEI Boot Women’s Women’s apricot Boot apricot Classic AIYOUMEI Classic Boot How Did They Pay?

method
index
Cash
109
Credit
104
Debit
93
Food Stamps
98

When is Progresso Purchased?

day of week
Sun
19.1%
Mon
14.2%
Tue
12.8%
Wed
12.0%
Thu
11.4%
Boot Classic apricot apricot AIYOUMEI Classic apricot Boot Classic Women’s AIYOUMEI Boot Women’s AIYOUMEI AIYOUMEI Women’s Fri
13.5%
Sat
17.0%
time of day
Morning
15.1%
Noon
18.0%
Afternoon
34.6%
Evening
26.0%
Late
6.2%
Boot Boot Women’s AIYOUMEI AIYOUMEI AIYOUMEI Women’s Women’s Boot apricot Classic Classic apricot AIYOUMEI apricot Classic

Data shown is from 2014-2015. Contact us for real-time data.

AIYOUMEI AIYOUMEI AIYOUMEI Women’s Boot Classic Boot apricot Women’s Boot Classic Women’s apricot apricot Classic AIYOUMEI

Get Better Data

Contact our sales team for real-time data and deeper insights.

Real-time purchase and demographic data

What other brands do Progresso consumers purchase?

Why do Progresso consumers try new brands?

Where do Progresso consumers prefer to shop?

Clients

Data Highlights

Daily, Not Quarterly
Rapid consumer and shopper insights.

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Progresso Target Market

Who actually buys Progresso? Do these consumers match the intended target market of Progresso?

What motivates the target market to purchase Progresso?

What other target market should Progresso look at?

AIYOUMEI apricot AIYOUMEI Classic Classic Classic Women’s AIYOUMEI apricot Women’s apricot Boot Women’s Boot Boot AIYOUMEI Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 500,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us