Burgundy 1 SNOW WARM GIRLS SIZE WELLIES FUR MUCKER LADIES WOMENS HIGH SKI Brown WINTER 5 KIDS KNEE WELLINGTON ZIP BOOTS UK LINED WATERPROOF HAxE1qw Burgundy 1 SNOW WARM GIRLS SIZE WELLIES FUR MUCKER LADIES WOMENS HIGH SKI Brown WINTER 5 KIDS KNEE WELLINGTON ZIP BOOTS UK LINED WATERPROOF HAxE1qw Burgundy 1 SNOW WARM GIRLS SIZE WELLIES FUR MUCKER LADIES WOMENS HIGH SKI Brown WINTER 5 KIDS KNEE WELLINGTON ZIP BOOTS UK LINED WATERPROOF HAxE1qw Burgundy 1 SNOW WARM GIRLS SIZE WELLIES FUR MUCKER LADIES WOMENS HIGH SKI Brown WINTER 5 KIDS KNEE WELLINGTON ZIP BOOTS UK LINED WATERPROOF HAxE1qw Burgundy 1 SNOW WARM GIRLS SIZE WELLIES FUR MUCKER LADIES WOMENS HIGH SKI Brown WINTER 5 KIDS KNEE WELLINGTON ZIP BOOTS UK LINED WATERPROOF HAxE1qw Burgundy 1 SNOW WARM GIRLS SIZE WELLIES FUR MUCKER LADIES WOMENS HIGH SKI Brown WINTER 5 KIDS KNEE WELLINGTON ZIP BOOTS UK LINED WATERPROOF HAxE1qw

Burgundy 1 SNOW WARM GIRLS SIZE WELLIES FUR MUCKER LADIES WOMENS HIGH SKI Brown WINTER 5 KIDS KNEE WELLINGTON ZIP BOOTS UK LINED WATERPROOF HAxE1qw

Who buys Progresso? Progresso consumers are generally very high income, Caucasian, and senior age. Progresso consumers are more likely to purchase Progresso during larger pantry stocking trips. Brands such as Campbells, Weight Watchers Smart Ones, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Progresso Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 0% 0.2% LINED WATERPROOF WELLIES WOMENS KNEE WARM SIZE LADIES Burgundy WELLINGTON 1 Brown SNOW HIGH FUR ZIP GIRLS BOOTS KIDS MUCKER WINTER UK 5 SKI 0.4% 0.6% 0.8% Basket Penetration (2015)
Brand $ per Basket
$3.52
% of Basket $ (median)
5.6%
Total Basket $ (median)
$62.52

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data
Womens Black Duble Leather Aerosoles Trouble 6tZ7Zdx

Progresso Consumer Demographics

Women's 803 Blue Ocean Caprice Ankle 25331 Boots HSC50q0w
demographic
index
Female
99
Male
106
<24
97
25-34
88
35-44
93
45-54
114
55-64
126
65+
144
African American
84
Asian
82
Caucasian
106
Hispanic
79
demographic
index
Has Kids
93
No Kids
116
WOMENS KIDS SKI WELLINGTON GIRLS UK WATERPROOF 5 ZIP LADIES WARM BOOTS MUCKER Burgundy Brown KNEE 1 WELLIES WINTER SNOW FUR SIZE LINED HIGH
Shoes Comet 517 White Boot Red Ellie Women's vz8xnP8A
- $20k
91
$20k-40k
93
$40k-60k
95
$60k-80k
100
$80k-100k
106
$100k-125k
108
$125k +
109
No College
91
College
100
Adv. Degree
109

Understand Progresso Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Progresso Basket Affinity & Size

Black Alona Boots Ankle Black Women’s Evans IqB5Wx1waI
basket size
index
Comb Tozzi Flats Ballet Toe 22126 Closed 596 Rose Women’s Pink Marco zqdHZZ
Urgent Need (1-2 Items)
4
KNEE SKI WARM 5 UK HIGH LINED FUR Brown SIZE LADIES BOOTS WELLINGTON KIDS WELLIES ZIP Burgundy GIRLS WINTER 1 SNOW MUCKER WOMENS WATERPROOF Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
482

Where is Progresso Purchased?

Shoes Camel Block Ankle thong Booty Fashion Heel boots snakeskin CM Women's Angkorly 3 chelsea boots buckle 4qEnf1wBPW
channels
index
FUR HIGH SIZE WOMENS SNOW WINTER LADIES WELLINGTON LINED MUCKER Brown KNEE WARM 5 BOOTS GIRLS KIDS ZIP SKI WATERPROOF 1 WELLIES UK Burgundy
Beauty
1
Club
32
Dollar
67
Drug
66
Food
172
Gas & Convenience
5
ZIP Brown GIRLS 1 BOOTS WOMENS WARM WELLINGTON WELLIES LINED SNOW Burgundy LADIES MUCKER KIDS KNEE UK FUR WATERPROOF SIZE SKI HIGH WINTER 5
Mass
72
UK WOMENS KIDS SNOW MUCKER 5 WELLINGTON SKI ZIP FUR HIGH LADIES WELLIES GIRLS LINED Burgundy WINTER WARM SIZE 1 KNEE WATERPROOF Brown BOOTS regions
hover to view index

What Else Do They Buy?

Heels Block Round Ankle Aisun Booties Zipper Women's Comfy Mid Toe Gray nYBU6xTqw
WINTER WOMENS WELLINGTON FUR UK SKI WATERPROOF HIGH BOOTS LINED GIRLS MUCKER LADIES ZIP 1 WARM KNEE KIDS SIZE Burgundy WELLIES 5 SNOW Brown brand
household affinity
Yoplait Light 1.2x
Nabisco Triscuit 1.2x
Zipper Pointed Women's Solid High AgooLar Heels Closed Material Claret Boots Toe Soft Idw1dzqSR 1.2x
Bertolli 1.2x

Burgundy MUCKER HIGH WATERPROOF 1 UK Brown WOMENS 5 FUR KNEE SKI WELLINGTON WINTER KIDS LINED ZIP GIRLS LADIES SNOW BOOTS SIZE WELLIES WARM How Did They Pay?

method
index
Cash
109
Credit
104
Debit
93
Food Stamps
98

When is Progresso Purchased?

day of week
Sun
19.1%
Mon
14.2%
Tue
12.8%
Wed
12.0%
Thu
11.4%
ZIP LINED BOOTS 5 SKI Brown LADIES KIDS FUR SNOW SIZE UK KNEE WARM WATERPROOF WELLIES GIRLS 1 WOMENS HIGH Burgundy MUCKER WELLINGTON WINTER Fri
13.5%
Sat
17.0%
time of day
Morning
15.1%
Noon
18.0%
Afternoon
34.6%
Evening
26.0%
Late
6.2%
WELLINGTON BOOTS 5 Brown KNEE SKI SIZE WINTER ZIP UK WATERPROOF KIDS FUR GIRLS MUCKER LINED Burgundy WOMENS LADIES HIGH SNOW 1 WELLIES WARM

Data shown is from 2014-2015. Contact us for real-time data.

WARM SKI HIGH Brown ZIP WOMENS UK BOOTS FUR WINTER Burgundy KIDS KNEE WATERPROOF WELLINGTON 1 SNOW LADIES SIZE 5 WELLIES MUCKER LINED GIRLS

Get Better Data

Contact our sales team for real-time data and deeper insights.

Real-time purchase and demographic data

What other brands do Progresso consumers purchase?

Why do Progresso consumers try new brands?

Where do Progresso consumers prefer to shop?

Clients

Data Highlights

Daily, Not Quarterly
Rapid consumer and shopper insights.

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Progresso Target Market

Who actually buys Progresso? Do these consumers match the intended target market of Progresso?

What motivates the target market to purchase Progresso?

What other target market should Progresso look at?

LADIES SKI KNEE SIZE LINED Brown Burgundy MUCKER FUR WATERPROOF GIRLS 5 WELLIES WOMENS WELLINGTON WARM SNOW WINTER BOOTS HIGH 1 KIDS UK ZIP Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 500,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us