Burgundy 1 SNOW WARM GIRLS SIZE WELLIES FUR MUCKER LADIES WOMENS HIGH SKI Brown WINTER 5 KIDS KNEE WELLINGTON ZIP BOOTS UK LINED WATERPROOF HAxE1qw Burgundy 1 SNOW WARM GIRLS SIZE WELLIES FUR MUCKER LADIES WOMENS HIGH SKI Brown WINTER 5 KIDS KNEE WELLINGTON ZIP BOOTS UK LINED WATERPROOF HAxE1qw Burgundy 1 SNOW WARM GIRLS SIZE WELLIES FUR MUCKER LADIES WOMENS HIGH SKI Brown WINTER 5 KIDS KNEE WELLINGTON ZIP BOOTS UK LINED WATERPROOF HAxE1qw Burgundy 1 SNOW WARM GIRLS SIZE WELLIES FUR MUCKER LADIES WOMENS HIGH SKI Brown WINTER 5 KIDS KNEE WELLINGTON ZIP BOOTS UK LINED WATERPROOF HAxE1qw Burgundy 1 SNOW WARM GIRLS SIZE WELLIES FUR MUCKER LADIES WOMENS HIGH SKI Brown WINTER 5 KIDS KNEE WELLINGTON ZIP BOOTS UK LINED WATERPROOF HAxE1qw Burgundy 1 SNOW WARM GIRLS SIZE WELLIES FUR MUCKER LADIES WOMENS HIGH SKI Brown WINTER 5 KIDS KNEE WELLINGTON ZIP BOOTS UK LINED WATERPROOF HAxE1qw

Burgundy 1 SNOW WARM GIRLS SIZE WELLIES FUR MUCKER LADIES WOMENS HIGH SKI Brown WINTER 5 KIDS KNEE WELLINGTON ZIP BOOTS UK LINED WATERPROOF HAxE1qw

Who buys Progresso? Progresso consumers are generally very high income, Caucasian, and senior age. Progresso consumers are more likely to purchase Progresso during larger pantry stocking trips. Brands such as Campbells, Weight Watchers Smart Ones, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Progresso Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 0% 0.2% GIRLS KIDS ZIP HIGH 5 WELLIES 1 WOMENS Burgundy UK WINTER LINED WATERPROOF MUCKER SNOW KNEE Brown SKI WARM FUR BOOTS WELLINGTON SIZE LADIES 0.4% 0.6% 0.8% Basket Penetration (2015)
Brand $ per Basket
$3.52
% of Basket $ (median)
5.6%
Total Basket $ (median)
$62.52

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data
AIYOUMEI Grey Women’s AIYOUMEI Boot Women’s Classic qn1Zw8zq

Progresso Consumer Demographics

Women's 803 Blue Ocean Caprice Ankle 25331 Boots HSC50q0w
demographic
index
Female
99
Male
106
<24
97
25-34
88
35-44
93
45-54
114
55-64
126
65+
144
African American
84
Asian
82
Caucasian
106
Hispanic
79
demographic
index
Has Kids
93
No Kids
116
GIRLS 5 WATERPROOF FUR Brown SNOW SIZE WARM SKI WELLINGTON MUCKER KIDS 1 WOMENS WINTER UK LADIES Burgundy HIGH WELLIES ZIP BOOTS KNEE LINED
AIYOUMEI Classic Boot Women’s AIYOUMEI Black Women’s 5qwtCH4
- $20k
91
$20k-40k
93
$40k-60k
95
$60k-80k
100
$80k-100k
106
$100k-125k
108
$125k +
109
No College
91
College
100
Adv. Degree
109

Understand Progresso Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Progresso Basket Affinity & Size

Black AIYOUMEI Boot AIYOUMEI Women’s Women’s Classic 0YqOR
basket size
index
Allhqfashion Heels High Solid Low Zipper Yellow Women's Boots Top qFvErxqw
Urgent Need (1-2 Items)
4
SKI 1 WATERPROOF WINTER MUCKER SIZE WELLIES LINED Brown ZIP KNEE WELLINGTON Burgundy WOMENS WARM KIDS GIRLS UK SNOW LADIES FUR HIGH 5 BOOTS Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
482

Where is Progresso Purchased?

Shoes Camel Block Ankle thong Booty Fashion Heel boots snakeskin CM Women's Angkorly 3 chelsea boots buckle 4qEnf1wBPW
channels
index
1 UK LINED WARM 5 KNEE HIGH GIRLS FUR WOMENS ZIP WELLIES Brown MUCKER WELLINGTON SNOW KIDS LADIES WINTER WATERPROOF SIZE Burgundy BOOTS SKI
Beauty
1
Club
32
Dollar
67
Drug
66
Food
172
Gas & Convenience
5
WARM 1 GIRLS LADIES LINED WINTER WOMENS FUR SKI KIDS BOOTS HIGH KNEE WELLIES WATERPROOF SNOW Brown Burgundy ZIP WELLINGTON 5 MUCKER UK SIZE
Mass
72
Brown 1 GIRLS BOOTS SNOW MUCKER HIGH WELLINGTON WELLIES 5 WOMENS LADIES WATERPROOF SIZE Burgundy SKI FUR KIDS KNEE ZIP LINED WINTER WARM UK regions
hover to view index

What Else Do They Buy?

Heels Block Round Ankle Aisun Booties Zipper Women's Comfy Mid Toe Gray nYBU6xTqw
KIDS LINED GIRLS 5 Burgundy WINTER WELLIES KNEE ZIP SNOW 1 WELLINGTON UK MUCKER SKI WARM BOOTS WATERPROOF SIZE Brown FUR HIGH WOMENS LADIES brand
household affinity
Yoplait Light 1.2x
Nabisco Triscuit 1.2x
Zipper Pointed Women's Solid High AgooLar Heels Closed Material Claret Boots Toe Soft Idw1dzqSR 1.2x
Bertolli 1.2x

KIDS MUCKER FUR WELLINGTON SKI LINED SIZE Burgundy BOOTS GIRLS 1 Brown HIGH WATERPROOF LADIES UK WARM 5 WELLIES WOMENS WINTER KNEE ZIP SNOW How Did They Pay?

method
index
Cash
109
Credit
104
Debit
93
Food Stamps
98

When is Progresso Purchased?

day of week
Sun
19.1%
Mon
14.2%
Tue
12.8%
Wed
12.0%
Thu
11.4%
Burgundy 1 5 MUCKER SIZE FUR WOMENS WARM SKI WATERPROOF WELLINGTON LINED WELLIES KNEE HIGH Brown LADIES ZIP KIDS BOOTS WINTER SNOW GIRLS UK Fri
13.5%
Sat
17.0%
time of day
Morning
15.1%
Noon
18.0%
Afternoon
34.6%
Evening
26.0%
Late
6.2%
LINED UK WATERPROOF Burgundy 5 Brown KIDS BOOTS 1 SNOW WOMENS WARM WELLINGTON FUR HIGH GIRLS ZIP KNEE LADIES SIZE MUCKER SKI WINTER WELLIES

Data shown is from 2014-2015. Contact us for real-time data.

WELLINGTON SNOW WARM LADIES LINED BOOTS 1 Burgundy UK WOMENS HIGH FUR SIZE 5 WINTER KNEE ZIP Brown WELLIES KIDS WATERPROOF GIRLS MUCKER SKI

Get Better Data

Contact our sales team for real-time data and deeper insights.

Real-time purchase and demographic data

What other brands do Progresso consumers purchase?

Why do Progresso consumers try new brands?

Where do Progresso consumers prefer to shop?

Clients

Data Highlights

Daily, Not Quarterly
Rapid consumer and shopper insights.

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Progresso Target Market

Who actually buys Progresso? Do these consumers match the intended target market of Progresso?

What motivates the target market to purchase Progresso?

What other target market should Progresso look at?

1 WARM WOMENS LINED UK FUR WELLIES Brown SKI 5 BOOTS GIRLS KNEE LADIES MUCKER HIGH ZIP SNOW SIZE KIDS WINTER WATERPROOF WELLINGTON Burgundy Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 500,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us