Unisex Adults Converse Unisex Converse TwpqFxUx1P Unisex Adults Converse Unisex Converse TwpqFxUx1P Unisex Adults Converse Unisex Converse TwpqFxUx1P Unisex Adults Converse Unisex Converse TwpqFxUx1P Unisex Adults Converse Unisex Converse TwpqFxUx1P Unisex Adults Converse Unisex Converse TwpqFxUx1P

Unisex Adults Converse Unisex Converse TwpqFxUx1P

Who buys Progresso? Progresso consumers are generally very high income, Caucasian, and senior age. Progresso consumers are more likely to purchase Progresso during larger pantry stocking trips. Brands such as Campbells, Weight Watchers Smart Ones, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Progresso Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 0% 0.2% Unisex Unisex Converse Adults Converse 0.4% 0.6% 0.8% Basket Penetration (2015)
Brand $ per Basket
$3.52
% of Basket $ (median)
5.6%
Total Basket $ (median)
$62.52

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data
Boots Wellington Aigle Women’s Malouine Bt Mure Purple qSwIzRw

Progresso Consumer Demographics

Women's 803 Blue Ocean Caprice Ankle 25331 Boots HSC50q0w
demographic
index
Female
99
Male
106
<24
97
25-34
88
35-44
93
45-54
114
55-64
126
65+
144
African American
84
Asian
82
Caucasian
106
Hispanic
79
demographic
index
Has Kids
93
No Kids
116
Adults Converse Converse Unisex Unisex
On On Shoe F8529 Spot Slip Womens Moccasin Green Khaki qFzdzBIw
- $20k
91
$20k-40k
93
$40k-60k
95
$60k-80k
100
$80k-100k
106
$100k-125k
108
$125k +
109
No College
91
College
100
Adv. Degree
109

Understand Progresso Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Progresso Basket Affinity & Size

Chic Heel Block Buckle Pink Women's Ankle Carolbar Boots qC7t5awCx
basket size
index
High Black Solid Boots top Allhqfashion Women's Chains PU Low Heels FSS6fq
Urgent Need (1-2 Items)
4
Converse Unisex Unisex Converse Adults Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
482

Where is Progresso Purchased?

Shoes Camel Block Ankle thong Booty Fashion Heel boots snakeskin CM Women's Angkorly 3 chelsea boots buckle 4qEnf1wBPW
channels
index
Converse Converse Adults Unisex Unisex
Beauty
1
Club
32
Dollar
67
Drug
66
Food
172
Gas & Convenience
5
Converse Adults Converse Unisex Unisex
Mass
72
Unisex Unisex Converse Adults Converse regions
hover to view index

What Else Do They Buy?

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Adults Unisex Converse Unisex Converse brand
household affinity
Yoplait Light 1.2x
Nabisco Triscuit 1.2x
Zipper Pointed Women's Solid High AgooLar Heels Closed Material Claret Boots Toe Soft Idw1dzqSR 1.2x
Bertolli 1.2x

Adults Converse Unisex Converse Unisex How Did They Pay?

method
index
Cash
109
Credit
104
Debit
93
Food Stamps
98

When is Progresso Purchased?

day of week
Sun
19.1%
Mon
14.2%
Tue
12.8%
Wed
12.0%
Thu
11.4%
Unisex Unisex Adults Converse Converse Fri
13.5%
Sat
17.0%
time of day
Morning
15.1%
Noon
18.0%
Afternoon
34.6%
Evening
26.0%
Late
6.2%
Unisex Adults Unisex Converse Converse

Data shown is from 2014-2015. Contact us for real-time data.

Converse Unisex Unisex Converse Adults

Get Better Data

Contact our sales team for real-time data and deeper insights.

Real-time purchase and demographic data

What other brands do Progresso consumers purchase?

Why do Progresso consumers try new brands?

Where do Progresso consumers prefer to shop?

Clients

Data Highlights

Daily, Not Quarterly
Rapid consumer and shopper insights.

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Progresso Target Market

Who actually buys Progresso? Do these consumers match the intended target market of Progresso?

What motivates the target market to purchase Progresso?

What other target market should Progresso look at?

Adults Converse Converse Unisex Unisex Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 500,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us