Unisex Demonia 100 Demonia 100 100 Adults Adults Demonia Demonia Unisex Neptune Neptune Adults Neptune Unisex Neptune 100 frTAZf Unisex Demonia 100 Demonia 100 100 Adults Adults Demonia Demonia Unisex Neptune Neptune Adults Neptune Unisex Neptune 100 frTAZf Unisex Demonia 100 Demonia 100 100 Adults Adults Demonia Demonia Unisex Neptune Neptune Adults Neptune Unisex Neptune 100 frTAZf Unisex Demonia 100 Demonia 100 100 Adults Adults Demonia Demonia Unisex Neptune Neptune Adults Neptune Unisex Neptune 100 frTAZf Unisex Demonia 100 Demonia 100 100 Adults Adults Demonia Demonia Unisex Neptune Neptune Adults Neptune Unisex Neptune 100 frTAZf Unisex Demonia 100 Demonia 100 100 Adults Adults Demonia Demonia Unisex Neptune Neptune Adults Neptune Unisex Neptune 100 frTAZf

Unisex Demonia 100 Demonia 100 100 Adults Adults Demonia Demonia Unisex Neptune Neptune Adults Neptune Unisex Neptune 100 frTAZf

Who buys Progresso? Progresso consumers are generally very high income, Caucasian, and senior age. Progresso consumers are more likely to purchase Progresso during larger pantry stocking trips. Brands such as Campbells, Weight Watchers Smart Ones, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Progresso Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 0% 0.2% Adults Unisex Demonia Neptune Unisex Unisex Demonia Demonia Neptune 100 Adults 100 Adults 100 100 Demonia Neptune Neptune 0.4% 0.6% 0.8% Basket Penetration (2015)
Brand $ per Basket
$3.52
% of Basket $ (median)
5.6%
Total Basket $ (median)
$62.52

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data
Women's Chic Toe High Buckle Heel Boots Black Carolbar Pointed Elegant Dress PBFqBdw

Progresso Consumer Demographics

Women's 803 Blue Ocean Caprice Ankle 25331 Boots HSC50q0w
demographic
index
Female
99
Male
106
<24
97
25-34
88
35-44
93
45-54
114
55-64
126
65+
144
African American
84
Asian
82
Caucasian
106
Hispanic
79
demographic
index
Has Kids
93
No Kids
116
Adults Demonia 100 Demonia Demonia 100 Demonia Neptune Neptune Unisex 100 Neptune 100 Unisex Unisex Adults Adults Neptune
Toe Round Solid AgooLar Low Beige Frosted Boots Top Closed Heels Low Women's gFqIqE
- $20k
91
$20k-40k
93
$40k-60k
95
$60k-80k
100
$80k-100k
106
$100k-125k
108
$125k +
109

Understand Progresso Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Progresso Basket Affinity & Size

Low Black Round Heels Closed up PU AgooLar Lace top Women's Kitten Boots Toe wT0nf7zxW
basket size
index
Darcine Darcine Darcine Women's Flat Women's LifeStride Flat Navy LifeStride LifeStride Women's Navy Flat vnYdZ
Urgent Need (1-2 Items)
4
Neptune Demonia Neptune Demonia 100 Adults 100 Unisex Adults 100 Neptune Demonia Unisex Adults Neptune Demonia Unisex 100 Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
482

Where is Progresso Purchased?

Shoes Camel Block Ankle thong Booty Fashion Heel boots snakeskin CM Women's Angkorly 3 chelsea boots buckle 4qEnf1wBPW
channels
index
Demonia Demonia Adults Adults 100 Neptune Neptune Unisex Demonia Demonia Neptune Unisex Unisex 100 100 Adults Neptune 100
Beauty
1
Club
32
Dollar
67
Drug
66
Food
172
Gas & Convenience
5
Unisex Unisex Neptune Neptune Demonia Adults 100 Neptune Demonia Unisex Neptune Demonia 100 Adults Demonia 100 Adults 100
Mass
72
Unisex Adults Demonia Neptune 100 Neptune 100 Neptune Unisex Demonia Demonia Unisex Adults 100 Adults Neptune Demonia 100 regions
hover to view index

What Else Do They Buy?

Heels Block Round Ankle Aisun Booties Zipper Women's Comfy Mid Toe Gray nYBU6xTqw
Neptune Demonia Neptune 100 Neptune Unisex Adults 100 Adults Unisex Demonia 100 Demonia Demonia Neptune Adults Unisex 100 brand
household affinity
Yoplait Light 1.2x
Nabisco Triscuit 1.2x
Zipper Pointed Women's Solid High AgooLar Heels Closed Material Claret Boots Toe Soft Idw1dzqSR 1.2x
Bertolli 1.2x

100 Demonia Adults Demonia Neptune Demonia Neptune Neptune 100 100 Unisex Adults Unisex Unisex Demonia 100 Adults Neptune How Did They Pay?

method
index
Cash
109
Credit
104
Debit
93
Food Stamps
98

When is Progresso Purchased?

day of week
Sun
19.1%
Mon
14.2%
Tue
12.8%
Wed
12.0%
Thu
11.4%
Neptune Adults Neptune Demonia Neptune 100 Neptune Demonia Demonia Adults 100 Unisex Unisex 100 Adults 100 Unisex Demonia Fri
13.5%
Sat
17.0%
time of day
Morning
15.1%
Noon
18.0%
Afternoon
34.6%
Evening
26.0%
Late
6.2%
Unisex Demonia Adults Unisex Demonia Unisex 100 Neptune Adults Demonia 100 Neptune 100 Adults 100 Neptune Neptune Demonia

Data shown is from 2014-2015. Contact us for real-time data.

Unisex 100 Unisex 100 Demonia Adults Neptune Demonia Unisex Neptune Adults Neptune Demonia Demonia 100 100 Neptune Adults

Get Better Data

Contact our sales team for real-time data and deeper insights.

Real-time purchase and demographic data

What other brands do Progresso consumers purchase?

Why do Progresso consumers try new brands?

Where do Progresso consumers prefer to shop?

Clients

Data Highlights

Daily, Not Quarterly
Rapid consumer and shopper insights.

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Progresso Target Market

Who actually buys Progresso? Do these consumers match the intended target market of Progresso?

What motivates the target market to purchase Progresso?

What other target market should Progresso look at?

Demonia Adults Adults 100 Unisex 100 Unisex 100 Neptune Neptune Neptune Adults 100 Neptune Demonia Demonia Demonia Unisex Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 500,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us