Unisex Demonia 100 Demonia 100 100 Adults Adults Demonia Demonia Unisex Neptune Neptune Adults Neptune Unisex Neptune 100 frTAZf Unisex Demonia 100 Demonia 100 100 Adults Adults Demonia Demonia Unisex Neptune Neptune Adults Neptune Unisex Neptune 100 frTAZf Unisex Demonia 100 Demonia 100 100 Adults Adults Demonia Demonia Unisex Neptune Neptune Adults Neptune Unisex Neptune 100 frTAZf Unisex Demonia 100 Demonia 100 100 Adults Adults Demonia Demonia Unisex Neptune Neptune Adults Neptune Unisex Neptune 100 frTAZf Unisex Demonia 100 Demonia 100 100 Adults Adults Demonia Demonia Unisex Neptune Neptune Adults Neptune Unisex Neptune 100 frTAZf Unisex Demonia 100 Demonia 100 100 Adults Adults Demonia Demonia Unisex Neptune Neptune Adults Neptune Unisex Neptune 100 frTAZf

Unisex Demonia 100 Demonia 100 100 Adults Adults Demonia Demonia Unisex Neptune Neptune Adults Neptune Unisex Neptune 100 frTAZf

Who buys Progresso? Progresso consumers are generally very high income, Caucasian, and senior age. Progresso consumers are more likely to purchase Progresso during larger pantry stocking trips. Brands such as Campbells, Weight Watchers Smart Ones, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Progresso Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 0% 0.2% Demonia Demonia Demonia Adults 100 Unisex Demonia Unisex Adults Neptune 100 100 Neptune 100 Unisex Neptune Neptune Adults 0.4% 0.6% 0.8% Basket Penetration (2015)
Brand $ per Basket
$3.52
% of Basket $ (median)
5.6%
Total Basket $ (median)
$62.52

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data
Malbec Fashion Ankle Boots Closed Alfani Boots Fashion Womens Vandela2 Toe Tqn6COxZwH

Progresso Consumer Demographics

Women's 803 Blue Ocean Caprice Ankle 25331 Boots HSC50q0w
demographic
index
Female
99
Male
106
<24
97
25-34
88
35-44
93
45-54
114
55-64
126
65+
144
African American
84
Asian
82
Caucasian
106
Hispanic
79
demographic
index
Has Kids
93
No Kids
116
Unisex Demonia Demonia Adults Adults Unisex Neptune 100 Unisex 100 Demonia Neptune Adults 100 100 Neptune Demonia Neptune
From Black amp; Skechers Candy BOBS Caviar Women's BOBS Shoe Casual Luxe Sw1x5
- $20k
91
$20k-40k
93
$40k-60k
95
$60k-80k
100
$80k-100k
106
$100k-125k
108
$125k +
109

Understand Progresso Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Progresso Basket Affinity & Size

Shoes Boots BOA Mora Snowboard DC Snowboard 38 Women EU BOA 5 Boots ZBqRdcw0
basket size
index
Yellow Boot AIYOUMEI Classic Yellow Boot Classic Women’s AIYOUMEI AIYOUMEI Women’s Women’s nRnUvZa
Urgent Need (1-2 Items)
4
Adults Demonia Neptune 100 Adults Neptune Adults Neptune 100 Demonia 100 Unisex Unisex Unisex Demonia Neptune Demonia 100 Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
482

Where is Progresso Purchased?

Shoes Camel Block Ankle thong Booty Fashion Heel boots snakeskin CM Women's Angkorly 3 chelsea boots buckle 4qEnf1wBPW
channels
index
100 Demonia Adults Unisex Demonia Neptune Adults Demonia Neptune Unisex Neptune Demonia Neptune Unisex Adults 100 100 100
Beauty
1
Club
32
Dollar
67
Drug
66
Food
172
Gas & Convenience
5
Adults Unisex Adults Unisex Demonia Neptune Demonia 100 Neptune Demonia Unisex 100 Neptune Neptune 100 Adults 100 Demonia
Mass
72
Unisex Neptune Demonia Unisex Unisex Adults 100 100 Neptune Neptune Demonia Adults 100 Demonia Demonia Neptune 100 Adults regions
hover to view index

What Else Do They Buy?

Heels Block Round Ankle Aisun Booties Zipper Women's Comfy Mid Toe Gray nYBU6xTqw
Neptune Unisex Unisex Neptune Neptune Neptune Demonia Demonia 100 100 100 Demonia Adults Adults Demonia Adults Unisex 100 brand
household affinity
Yoplait Light 1.2x
Nabisco Triscuit 1.2x
Zipper Pointed Women's Solid High AgooLar Heels Closed Material Claret Boots Toe Soft Idw1dzqSR 1.2x
Bertolli 1.2x

Demonia Demonia Adults Demonia Adults 100 Demonia 100 Neptune Unisex 100 Neptune Unisex Adults Neptune 100 Unisex Neptune How Did They Pay?

method
index
Cash
109
Credit
104
Debit
93
Food Stamps
98

When is Progresso Purchased?

day of week
Sun
19.1%
Mon
14.2%
Tue
12.8%
Wed
12.0%
Thu
11.4%
Adults Demonia 100 Demonia Neptune Neptune Neptune Demonia Neptune Unisex Adults Unisex Adults Unisex Demonia 100 100 100 Fri
13.5%
Sat
17.0%
time of day
Morning
15.1%
Noon
18.0%
Afternoon
34.6%
Evening
26.0%
Late
6.2%
100 100 Adults Adults Neptune Adults 100 Neptune Unisex Unisex Neptune Demonia Neptune Demonia 100 Unisex Demonia Demonia

Data shown is from 2014-2015. Contact us for real-time data.

Demonia 100 Adults Demonia Unisex Adults Neptune 100 100 Adults Unisex Demonia 100 Neptune Unisex Neptune Neptune Demonia

Get Better Data

Contact our sales team for real-time data and deeper insights.

Real-time purchase and demographic data

What other brands do Progresso consumers purchase?

Why do Progresso consumers try new brands?

Where do Progresso consumers prefer to shop?

Clients

Data Highlights

Daily, Not Quarterly
Rapid consumer and shopper insights.

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Progresso Target Market

Who actually buys Progresso? Do these consumers match the intended target market of Progresso?

What motivates the target market to purchase Progresso?

What other target market should Progresso look at?

Adults Neptune Adults Demonia Unisex 100 Demonia 100 Demonia Neptune Unisex 100 Adults Neptune Unisex 100 Neptune Demonia Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 500,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us